Ubiquitous campaign billboards, yard signs and TV ads say the state’s primary election is fast approaching, but I’ve yet to see any that remind voters what day we go to the polls. It’s May 18. I checked. Twice.

An interested observer pointed out that while most voters are likely aware the election is coming, many may not know the date (MAY 18). COVID concerns pushed last year’s primary to June 2, and although the pandemic appears to be petering out, we are still a long way from anything resembling “normal” before the coronavirus.

Candidates who benefit from low turnout are just fine with any confusion about election day, which is MAY 18. The opposite is obviously true of candidates who need high turnout to win. Voters shouldn’t need a reminder, but I’m not sure about today’s date, so it can’t hurt to reiterate the basics:

MAY 18 is election day. MAY 18 is the day between May 17 and May 19, in the month between April and June. Polls open at 7 a.m. and close at 8 p.m.

MAY 3 is the last day to REGISTER to vote in the primary on MAY 18.

MAY 11 is the last day to apply for a mail-in ballot to vote in the MAY 18 primary.

To be counted in the MAY 18 primary, all mail-in ballots must be received by the county board of elections by 8 p.m. on MAY 18.

Today is April 29. All day. Make it count.